Swiss-born designer & illustrator
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290 SQM

A concept store (with three branches; Amsterdam, Istanbul and Zurich) where some of the world's most innovative and exclusive ready to wear fashion brands are carefully curated.

 


A concept store with three branches; Amsterdam, Istanbul and Zurich where some of the world's most innovative and exclusive ready to wear fashion brands are carefully curated.
 

 
 


"290 SQM is internationally recognized not only for its versatility – a retail space able to transform into an art gallery, event space and cultural forum at the drop of a hat – but its approach to setting trends by simply not following them.

" HYPEBEAST "
 

 
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OVERVIEW

Branding: Tamer Koseli
Photography: Beste Zeybel
Year: 2014